June 12, 2024, San Francisco, California, USA - JoyHub and FALL LINE officially announced a strategic cooperation. It’s not only a business cooperation, but also an in-depth understanding and exploration of future agricultural development trends, bringing new vitality and hope to the field of high-tech agriculture.

Signing Ceremony

At the signing ceremony, representatives from JoyHub and FALL LINE witnessed this historic moment together. They shook hands cordially and exchanged cooperation agreement documents. After the signing ceremony was completed, warm applause broke out at the scene, and media reporters rushed to take pictures of this important moment.

Signing on-site interview

Reporter:“What do you think is the significance of this cooperation between JoyHub and FALL LINE?”

Representative of JoyHub:“This cooperation between JoyHub and FALL LINE is not only a strategic alliance between the two organizations, but also a firm commitment to the future development of high-tech agricultural technology. We hope that through this cooperation, we will bring more sustainable development opportunities to global agriculture and promote agriculture to become more intelligent, green and efficient.”

Reporter:“What new opportunities do you think this cooperation with JoyHub will bring to FALL LINE?”

Representative of JoyHub:“This cooperation will bring more market opportunities and resource support to FALL LINE. We believe that JoyHub and FALL LINE will work together to promote the research, development and application of high-tech agricultural technology by leveraging their respective advantages and deep industry resources.”

Reporter:“What are FALL LINE's expectations for the future development of this cooperation?”

Representative of JoyHub:“Every cooperation is a step forward. FALL LINE will integrate its own resources and advantages to promote more technological breakthroughs and application innovations, bringing tangible benefits and well-being to farmers and consumers around the world.”

Background introduction

FALL LINE is a venture capital and private equity firm focused on food and agricultural start-ups. Its investment strategy covers diversified fields such as new biopesticides, functional microorganisms and innovative equipment. The company was co-founded in 2011 by Clay Mitchell and Eric O'Brien, and its roots date back to 1991. The team is composed of experienced farmers, agronomists, scientists and investors. Over the past decade, FALL LINE team members have pioneered many key innovations in commercial agriculture and continue to seek new learning and innovation opportunities as the agricultural market evolves.

JoyHub, founded by Mr. Ding Penghui in Australia in 2018, is an organization that connects Chinese businessmen and overseas Chinese around the world and focuses on cultural communication, business cooperation, innovation and entrepreneurship. With its rich investment experience and extensive market network, JoyHub has provided solid support for FALL LINE's investment projects in the field of high-tech agricultural technology. Mr. Ding Penghui also invested and held shares in a number of agricultural high-tech start-ups invested by FALL LINE in the early stage. This not only accelerates the transformation of high-tech agricultural science and technology achievements, but also promotes the transformation and upgrading of the agricultural industry.

Cooperation Support

This cooperation between JoyHub and FALL LINE also received strong support from BNP Paribas and Bank of Montreal. As co-investors of high-tech agricultural enterprises in this cooperation, BNP Paribas and Bank of Montreal will also jointly invest to further consolidate and expand this strategic cooperation. BNP Paribas has become one of the world's leading financial institutions with its long history, strong financial strength and extensive global network. Its diversified business portfolio and robust development strategy enable it to occupy an important position in the global financial market and provide comprehensive financial services to individual, corporate and institutional customers. Bank of Montreal has become one of the leading financial institutions in North America and the world with its strong financial strength and diversified business portfolio. Its outstanding services in the fields of personal banking, commercial banking, corporate banking, wealth management and capital markets provide customers with comprehensive financial solutions.

Cooperation Cases

As partners of JoyHub and FALL LINE, these two institutions have jointly invested in a number of agricultural innovation technology companies, including Sound Agriculture, Greenlight and Micropep.

These companies have achieved remarkable results in the fields of biotechnology, information technology and artificial intelligence. For example, Micropep focuses on the research and development of functional microorganisms, using micropeptide technology and a unique "discovery platform" to improve crop yield and quality, reduce production costs, and promote sustainable development of agriculture;

The biopesticides developed by Greenlight have higher safety and environmental protection, are derived from natural biological resources, are harmless to the environment and human body, and effectively prevent and control pests and diseases; Sound Agriculture uses scientific and technological means to help plants better absorb nitrogen and phosphorus in the soil, reduce the use of chemical fertilizers, and increase the yield and quality of crops.

Future Outlook

By integrating JoyHub's market network and investment experience, combined with FALL LINE's expertise in the field of agricultural science and technology, both parties will achieve resource sharing and complementary advantages, and jointly promote global agricultural science and technology innovation. This cooperation not only symbolizes the firm commitment of both parties in the field of agricultural science and technology innovation, but also lays the foundation for the diversified and integrated development of the global agricultural industry chain.

The cooperation between JoyHub and FALL LINE will lead agriculture to develop in a more intelligent, green and efficient direction, ushering in a new era for global agricultural modernization. It will not only bring new vitality to the field of high-tech agriculture, but will also have a profound impact on global agricultural production methods. The cooperation between the two parties will jointly promote the development of global agricultural science and technology and contribute to the realization of sustainable agricultural production.

Company: Fall Line Capital

Contact Person: Hilal Dahleh

Email: info@fall-line-cap.com

Website: https://www.fall-line-capital.com/

Telephone: 650.235.4032

City: 160 Bovet Rd, Suite 310, San Mateo, CA 94402